How Tourism Trade can help

As Wellington’s Regional Tourism Organisation (RTO), it’s WellingtonNZ’s job to promote the capital as a visitor destination and help boost our tourism economy.

How WellingtonNZ can help

WellingtonNZ’s Tourism Trade team works with a range of local tourism businesses, including attractions, tour operators and accommodation providers. Our team can help you understand visitor markets and connect with travel sellers.

Starting a business is a big decision, and we can offer quality startup advice and support for new operators. For established tourism businesses, our team can help you access support to grow your business, connect with new markets and travel sellers, and increase your sales channels.

Working with travel sellers

Our team works primarily with offshore and domestic travel sellers who promote Wellington as a destination to their clients.

There are opportunities for businesses to work with travel trade organisations. These organisations operate as intermediaries in the tourism industry.

They include:

inbound tour operators (ITOs)
wholesalers
travel agents
travel brokers
online travel agents (OTAs).

Contact our Tourism Trade team if you’re considering working with a travel trade organisation.

An employee stands at a computer in the Wellington isite at Tākina.

Advertise through the Wellington isite Visitor Information Centre

The Wellington isite is a key stop for visitors to Wellington, so remember to keep the team updated on your product offering.

Maximise your exposure to engaged visitors by advertising in the isite through paid brochure display or digital signage.

To advertise, complete the online request form or visit the isite.

Official Visitor Guide and Downtown Map

WellingtonNZ produces the official Wellington Visitor Guide and Downtown Map, which are available for you to give to your guests and clients.

The Visitor Guide is free, and Downtown Map pads are available for businesses to buy.

Illustrated city map of Wellington city centre.

Develop business capability

Grow your business

If your business is at a growth stage and you’d like professional support for this, contact our Business Growth team.

They offer advice and resources to help you grow sales, take on more staff, access funding and steer your business toward success.

Sustainable Tourism Programme

The Wellington Sustainable Tourism Programme develops local tourism businesses’ capabilities across the Tourism Sustainability Commitment (TSC) four pillars: economic, visitor, community, and environment.

The programme can help you create a personalised action plan for your business.

Sign up to newsletters

Keep up to date on what is going on in Wellington and the tourism industry by signing up to:

WellingtonNZ’s KNOW newsletter — a fortnightly email featuring what’s new and happening in the Wellington region.
Tourism New Zealand — find out all the latest news, events, training, tips and more on the New Zealand tourism industry.

A helicopter flying over the Wellington Harbour with the city centre visible in the background.

Transport and accommodation product updates

Find out what transport and accommodation has changed for the 2024/2025 tourism trade season.

Inside Puffin wine bar on Ghuznee Street in Te Aro, Wellington. Round velvet booths line the walls of exposed concrete. There are patrons enjoying drinks in the dimly lit space.

Iconic Wellington dining experiences

A foodie paradise, Wellington has plenty of high-quality places to eat. If you’re looking for some of the most iconic, quintessential ‘Wellington’ hospitality experiences, then add these must-do spots to your list.

Waiter setting a table inside Ortega Fish Shack. A large Marlin is mounted on one wall and a very large painting of a lake is on the other.

Restaurant suggestions for groups

Looking for a restaurant suitable for a group? Wellington has a number of dining options that can cater to your client’s needs.

Two children and two adults are in a Māori exhibition in Te Papa Museum in Wellington admiring the woodwork that's displayed.

City break itinerary: Two to three nights in Wellington

With plenty to see and do, Wellington is an excellent place for a city break. The city is compact, so your clients can fly in and explore without needing a car, and with a wide range of accommodation options, you will be able to find the perfect spot to meet their needs.

View of Wellington Cable Car and Wellington city from the Kelburn Lookout.

Self-drive itinerary: Two to three nights in Wellington

Let your self-drive clients see the best of Wellington with two nights in the central city and one night in Kāpiti Coast or the Wairarapa region. With a wide range of accommodation options, you will be able to find the perfect spot to meet your client’s needs.

The view of Wellington city from Mount Victoria at sunset.

Introducing Wellington

Wellington is a compact city with a compelling mix of culture, history, nature and cuisine, making it the perfect addition to your client’s New Zealand itinerary.