Audio: The video has no spoken words. Electronic Dance music (EDM) plays throughout the video.
Visual: The video cuts between scenes from events held in Wellington:
- A packed indoor venue looking towards the front of the stage from the back of the room, with bright lights, pyrotechnic flames, and strobe lights.
- Silhouettes of people walking through the Digital Nights Exhibition at night, with Van Gogh artwork projected onto shipping containers.
- Aerial view of the stage at Frank Kitts Park during Jim Beam Homegrown on Wellington’s waterfront. The crowd is packed and there are marquees and tents are scattered around the perimeter of the park.
- A helicopter takes off from a helipad on the waterfront, with Wellington city and crowds of people walking along the waterfront in the background.
- Aerial view of hundreds of people at a show in the dark. The crowd is lit up with pink and purple lights.
- People with their arms in the air, at the front barrier of a packed crowd.
- Looking over the shoulder of a musician from the stage towards a crowd packed with hundreds of people. The musician is wearing a white t-shirt and playing a guitar.
- Aerial view of Jim Beam Homegrown at Frank Kitts park at night. Hundreds of people dance while bright lights beam from the stage. The harbour and bright city lights are in the background.
- Daytime aerial shot of Sky Stadium, with thousands of people walking through the gates.
- Eminem dancing and rapping on stage to a packed crowd.
- A WoW (World of WearableArt) costume on stage. The costume is a large gold-coloured sphere, and the model has a headband with large stars and a moon on it.
- Another model at WoW wearing an orange and black outfit that resembles a bird.
- Hundreds of people walking through Cuba Street at Cuba Dupa.
- Close-up of a frying pan bursting into flame.
- A bartender pours an orange sparkling drink into a glass filled with candyfloss, creating a colourful cocktail.
- Orchestra playing instruments on stage.
- A chef creating mini-burgers with seafood sticking out of the top.
- A close-up of a drink plated on dry ice, surrounded by smoke.
- Crowd view of hundreds of fans on the yellow seats at Wellington’s Sky Stadium.
- A New Zealand football player scores a goal during a match between New Zealand and Bahrain.
- Fans in costume cheering at the camera, holding up a large New Zealand flag and waving their shirts in the air.
- Aerial view of shipping containers during the Digital Nights Exhibition next to the Whairepo lagoon. The Michael Fowler Centre venue is lit up in the background.
- A full crowd at a Sky Stadium concert.
- Orchestra playing instruments on stage with string instruments in the foreground.
- A drone shot of Waka Odyssey event on the waterfront. Lots of canoes and boats are in the harbour, while thousands of people line the waterfront.
- A spinning amusement ride on the waterfront with Wellington harbour in the background. Crowds of people walk by.
- Two old-looking red and grey planes fly over Wellington city. The camera follows them at the same level.
- A person spins around in a large mechanical-looking costume while sparks fly out of it towards the ground.
- People dancing in front of a stage.
- Pyrotechnics on stage at an indoor venue.
- Close up of a person as they walk through a shipping container exhibit, projected with lights.
- Eminem rapping on stage wearing a white hoodie.
- People with their arms in the air, at the front barrier of a packed crowd.
- Aerial view of Jim Beam Homegrown at Frank Kitts park. The crowd is packed with thousands of people.
- A football match at Sky stadium looking from behind one of the goals.
- Aerial view of a large crowd dancing, lit up with pink and blue lights.
- The screen fades to black, while WellingtonNZ.com appears in yellow in the centre of the screen.
How WellingtonNZ works with major events
Major events are a key contributor to Wellington’s regional economy, attracting out of region visitation, generating spending in retail, hospitality, accommodation and tourism, and creating new jobs across multiple sectors.
WellingtonNZ works in partnership with the event sector to maximise the economic, reputational and social outcomes to the region.
We attract, invest and partner with major events to enable them to succeed and to drive outcomes for the Wellington region across:
- major event attraction and feasibility
- sponsorship marketing and promotion
- logistical and venue support
- feasibility studies and major event bids
- all-of-city response
- activations
- planning
- management
- risk management
- coordination.
What is a major event?
A major event is classified by the significant outcomes it delivers to the city and region. The benefits include:
- Economic impact: Drive significant out of region visitation, visitor spend and create jobs.
- Identity and brand: Tell Wellington’s story to the world and reaffirm our position as a key destination for major events.
- Social impact: Contribute to Wellington’s liveability.
Types of events WellingtonNZ looks for
We look for events which have a strategic fit with Wellington, showcase Wellington’s unique attributes, align with our people and place, and balance to the major events calendar.
Wellington Major Events Fund
We manage the Major Events fund for Wellington. This fund’s purpose is to deliver strong economic, reputational and social outcomes for Wellington.
Events we have invested in
We take a portfolio-wide approach to event attraction and investment decisions within the city to deliver significant outcomes to Wellington.
Wellington has a reputation for delivering exceptional events and experiences. We have invested in and worked in partnership with a wide range of major events; from our recurring major events such as New Zealand Festival of the Arts, World of WearableArt Awards Show, Jim Beam Homegrown and Beervana, to world-class exhibitions such as Terracotta Warriors (2019) and Digital Nights Wellington: Van Gogh Alive (2020), and international concert tours such as Eminem (2019), Queen + Adam Lambert (2020) and Guns N’ Roses (2017).
We have invested in and hosted World Cups and international Test matches with an international audience, such as the British and Irish Lions Tour (2017), FIFA World Cup qualifier match All Whites v Peru (2017), the ICC Cricket World Cup (2015) and the ICC Women’s Cricket World Cup (2022).
Funding criteria
To view the criteria and more information, download the Wellington Major Events Strategic Framework [PDF, 1.9MB].
Send us an expression of interest to get started
If your event strongly aligns with the criteria, and you’ve read the supporting documents, send us your expression of interest.
Major Events Fund expression of interest
Wellington Regional Events Calendar updates
Sign up to receive regular updates of events being held in the wider Wellington region over the next six months. The calendar is designed to help with business and operational planning, and only includes publicly announced events with an anticipated audience of more than 500 people.