Nestled on Ghuznee Street, Caughley boasts a range of clothing from international brands and emerging New Zealand designers. Browse the curated selection and you’re bound to find a special gem or timeless staple.
Caughley offers a range of clothes, shoes, accessories, skincare, and jewellery. Brands are a mix of local and international, such as Ganni, Citizens of Humanity, Wynn Hamlyn, Yu Mei, Emma Lewisham, and Daylight Moon. Each item is hand-picked by owner Rachael Caughley based on the fabrics, style, and design. Rather than following trends, Rachael focuses on finding timeless, high-quality staples. She ensures each piece is made to last, aligning with the boutique’s ethos of “buy less, buy better”.
Once Rachael has selected a piece that aligns with her brand ethos, she will generally buy just one of each size. This is an unconventional approach but is beneficial for both Rachael and her customers. It’s a great way for Rachael to try out a designer with her clientele and ensure there is minimal waste. It also means that each visit to the store offers shoppers a new selection, and each piece will only be worn by a few others.