Boutique shopping in Wellington

On one of Wellington’s trendiest streets, Sully’s is the place to be for chic, independent women’s fashion.

Wellingtonian Hannah Sullivan owns the cool and quirky boutique. Wanting to bring a slice of the global fashion scene to the capital, Hannah has handpicked all the brands stocked at Sully’s. Most of the labels are small and independent. There’s usually an interesting story to go with each brand, which Hannah is always happy to share.

While much of Sully’s curated collection comes from overseas, a few labels are from closer to home. Browse jewellery from Aucklander Zoe McBride and cosy creations from Wellington Knits. There’s also a selection of fashion, accessories, and skincare from all over the world. All of Sully’s products are ethically made from recycled or organic materials.

Home to beautiful womenswear from New Zealand and beyond, Goodness lives up to its name.

The boutique stocks women’s clothing, footwear and accessories. If you’re looking for something for a special occasion or to fill a gap in your wardrobe, Goodness is sure to have the perfect piece. The relaxed store is easy to spend some time browsing the extensive range of brands.

As well as local and international brands, Goodness stocks their in-house brand. The Goodness Label uses quality fabrics in easy-to-wear pieces designed for the modern woman.

Stylish Wellington locals have been shopping at Good as Gold since 2004. Independent and family-owned, it’s a curator of cool in the capital.

The store sells fashion and streetwear labels from around New Zealand and the world. The team behind Good as Gold hand pick every brand and product, ensuring everything is of the highest quality. Ask the well-dressed staff for advice on how to style their pieces. From sneakers to jeans, to dresses and accessories, there’s something for everyone.

With a focus on sustainability, the boutique stocks mostly ethically-made brands. It’s a great place to find timeless and high-quality wardrobe staples. Not afraid of a bit of colour, Wanda Harland always has bright, fun pieces from across the world. It sells local labels like twenty-seven names and Kowtow alongside international brands.

Wanda Harland’s Petone boutique is in the middle of the action in humming Jackson Street. There are always friendly staff to guide you through the goodies on offer. As well as womenswear, Wanda Harland sells a range of accessories, kids’ clothes, gifts, and homeware.

Tucked away on Ghuznee Street is a destination for beautiful and coveted lingerie with a personal touch. 

Shopping at Underlena is not your traditional retail experience. It’s open for two days a week as a walk-in shop. Pop in, browse the racks, and get to know the products. For two days, the shop is open by appointment only. Customers can come in for a private fitting, either by themselves or with friends, and find their perfect style and fit in a relaxed environment.

Creativity can be found in spades at this cosy Cuba Street shop. 

Established in 2015, Cre8iveworx stocks a range of products. Find fashion, accessories, homeware, ceramics, art, and more. Much of the range is made in New Zealand, with a small selection of works from overseas artists. 

Owner Mel Smith is an artist and photographer. Inspired by the creativity of local artists, she wanted to fill a small space with beautiful things. After starting in a converted garage, Cre8iveworx has found its home in the heart of Wellington’s creative Cuba Street.

Independent menswear boutique That Was Then This Is Now focuses on exceptional quality clothing and accessories. There’s an emphasis on vintage-inspired workwear for everyday use. Think Americana, denim, and utilitarian style. Everything has been hand-picked from around the world to offer you the best in both fabric and design. It’s the only New Zealand stockist of high-end men’s clothing brands Sugarcane, Samurai, Buzz Ricksons, Rogue Territory, and Whitesville. You can also get yourself a premium cut from the barbershop on-site. It’s a one-stop shop for Wellington men.