Planning for a virtual or hybrid conference - Business Events Wellington

A control room for Venues Wellington Virtual Events. THe room is dark with several computer monitors, laptops, a projection screen and other technical equipment.

New Zealand professional conference organiser Composition has switched many of its conferences from in-person to virtual or hybrid formats.

Director Arna Wahl Davies shares her top tips for planning such a conference.

Make your online conference a success

While face-to-face is optimal for conferences, virtual or hybrid doesn’t mean an event can’t have a positive impact on delegates and the host community. Planning and innovative thinking are essential. So too is making the most of these amazing opportunities to connect.

Plan for virtual or hybrid events

Even if an in-person conference is the goal, put plans for a virtual or hybrid conference in place. Have that conversation with stakeholders early on, and talk to your suppliers – the venue, the AV team – about their capability to deliver the event virtually.

While organising the Congress of the Federation of Asian and Oceanian Biochemists and Molecular Biologists in 2021, we ended up on budget number 21, with budgets five to 13 all allowing for three separate scenarios. We moved to full virtual just four weeks before the congress. Thankfully we’d planned for all contingencies.

Imagine what your programme would look like online

What would you have to change to make your conference work seamlessly virtually? For example, when organising concurrent sessions now, we may ask each presenter to send a pre-recorded presentation. That way, they’ve practised using the technology in advance and are familiar with it if they have to present live online, or we have a version ready to go as backup.

Instead of starting first thing in the morning, could you start later in the day to make it easier for virtual delegates in different time zones? And be aware that people digest information differently virtually than in person. They might dip in and out of sessions or want to watch the keynote later, on demand.

Embrace innovation

Harness technology to your advantage. At the congress, the events stream was connected to Twitter for greater social interaction. For our session on ‘Virtual Reality in Life Science Education’, we organised Oculus VR headsets to go to delegates in developing nations so they could use the technology first-hand. Aware that the event supply chain would miss out financially through the event going virtual, we bought all 405 New Zealand-based delegates a coffee at their local café via the voucher-gifting platform SOS (Spend on Small).

Find support to plan a successful online or hybrid conference from Wellington suppliers:

Supplier directory

People gathering inside Parliment for the progressive dinner.

Ways to entice delegates

Event manager Raewyn Tse shares her top tips for attracting delegates to an event.

Three delegates in semi-formal wear stand together and smile for a picture being a large painting on a easle at the ICMS Australasia dinner.

Attracting delegates from the Asia Pacific region

When it comes to luring delegates from the Asia Pacific region, you need to go above and beyond.

A presentation at the New Zealand Respiratory Conference (NZRC) 2020 at Te Papa, Wellington.

Launching a new conference for long-term success

Alexander John of event management company MCI shares three important steps to restart or start a conference.

Dr Ayesha Verrall speaks at the New Zealand Women in Medicine Conference 2022 at Te Papa.

Women in medicine converge on capital

Female medical professionals met face-to-face for the first time at their inaugural conference in Wellington.

An audience, wearing business attire, sit and listen to a presentation at the Harcourts Conference at the TSB Arena in Wellington.

Reinventing your association conference experience

Brett Jeffery explains how to reinvent your association gatherings to ensure they are well worth the time, effort, and cost to members.

At MEETINGS 2023 at Tākina two people stand in the middle of the venue surrounded by exhibition booths.

Early engagement vital in sustainability certification process

Event manager Chris Peak offers tips on maximising the sustainability certification process.

Inside Tākina Wellington Convention & Exhibition Centre at the opening event. There is food catering and many people are mingling in formal wear.

Ways to maximise your return on investment

Sponsors and exhibitors play a huge part in the success and feasibility of any conference. Avenues Event Management general manager Chris Evans shares some strategies to help maximise return on investment for these partners.