Even before the pandemic affected business events, sponsors were reassessing the conferences they support and how to maximise their return on investment.
Traditional approaches that focus on brand visibility have been called into question. This is by sponsors and by host organisations looking for ways to provide more value in return. The Conference Company’s sponsorship and exhibition manager Nihal Fernandez uncovers six examples of sponsorship models that are proving successful for sponsors and organisers alike.
In recent years, there has been a significant shift in the way sponsorship conversations are conducted and how offers are designed. This trend has led to a more diverse range of sponsorships, earlier commitment by sponsors, and stronger working relationships between hosts and sponsors. The move from set packages to bespoke offers resonates well with both parties.
It is now more important than ever that conference hosts stay in close contact with sponsors. This is to ensure they are satisfied with their investment after a conference and during the lead-up.
Similarly, keeping sponsors up-to-date with data about participant numbers and profiles is now a key deliverable. For example, positions, work locations, and speciality interests (without breaching privacy).
To ensure the best outcomes for all involved, always keep a close eye on what’s working and be open to change.
Sponsors are particularly interested in aligning with education, new ways of thinking, and problem-solving. These are some initiatives that are proving popular.
The integration of Māori practices into events is no longer just a symbolic gesture. It is a meaningful reflection of an organisation’s cultural capability. Sandra Julian from Arinex and Founder of Auaha talks about creating genuine engagement.
Event manager Raewyn Tse shares her top tips for attracting delegates to an event.
Brett Jeffery explains how to reinvent your association gatherings to ensure they are well worth the time, effort, and cost to members.
Event manager Chris Peak offers tips on maximising the sustainability certification process.
Sponsors and exhibitors play a huge part in the success and feasibility of any conference. Avenues Event Management general manager Chris Evans shares some strategies to help maximise return on investment for these partners.
Now in its second year, New Zealand’s Life Science Summit aims to create a better government understanding of the biotech sector.
When it comes to luring delegates from the Asia Pacific region, you need to go above and beyond.
Women medical professionals came together in Wellington to build networks and address challenges.
In a time where wellness rhetoric is at its peak, should it have a place on the conference agenda? Keynote speaker, Jehan Casinader, a survivor of depression and suicidality, talks about putting wellbeing at the heart of your conference experience.
Sustainability was top of mind at the New Zealand International Education Conference KI TUA held at Tākina Wellington Conference and Exhibition Centre in August.